Monument Advocacy partners with Everlane Equity Partners
Lakeside Partners (“Lakeside”), a leading boutique investment bank specializing in M&A advisory services, acted as the exclusive advisor for Monument Advocacy in its recapitalization by Everlane Equity Partners. Monument Advocacy is a dynamic bipartisan firm offering comprehensive government relations, strategic communications, public affairs, and digital services.
Monument has been recognized as one of the leading advocacy firms in the country and ranks among the top 25 firms in terms of federal lobbying revenue. Business operations will continue to be led by Monument’s CEO John Murray, Founder C. Stewart Verdery, Jr., and Monument’s Senior Leadership Team.
Monument Advocacy CEO, John Murray noted, “When we began this process, our goal was to find a partner that would align with our business goals and entrepreneurial culture. The Lakeside team embedded with us and developed a deep understanding of what makes Monument tick. Then they worked tirelessly alongside our management team to get to close. We are very excited to partner with Everlane Equity Partners and appreciate Lakeside’s help and guidance throughout this process.”
This transaction strengthens Lakeside’s expertise in business services. Managing Partner, Tom Newell commented, “We are proud to have represented Monument in this process and very excited about the successful outcome. This investment will increase Monument’s reach of delivering high-caliber, unified services to clients while supporting its expansion into increased geographic markets and policy areas.”
Monument Advocacy has grown rapidly since being founded in 2006 by Verdery and today provides many of the most recognizable brands in the world with effective government relations strategies, winning public affairs campaigns, and targeted strategic communications support. “At every turn we’ve built Monument to give our clients an edge through the most modern, holistic approach to advocacy available on the market,” said Verdery. “Our clients are innovators and so are we. This new partnership will allow us to super charge that approach by expanding our clients’ access to new markets and tools, while ensuring the same level of policy understanding, responsiveness, and creativity that our clients have come to expect.”
“Monument’s sustained growth, unparalleled roster of clients, policy expertise, and strategies for expansion makes them an ideal investment platform,” said Daniel Vetrano, Principal of Everlane. He added, "We wanted a partner that is both committed to client service and has a strategic vision for how a larger suite of services will deliver across issue sets. The need for corporations and other sophisticated organizations to utilize best-in-class advocacy is expanding rapidly, and we see Monument as a market leader.”
About Lakeside
Lakeside, which has offices in Minneapolis, MN and Seattle, WA, provides M&A advisory services to privately-held businesses. The firm has extensive expertise serving businesses across multiple industry verticals including business services, industrial distribution, transportation & logistics, niche manufacturing, consumer products, food & beverage, and technology, among many others.
About Everlane Equity Partners
Everlane Equity Partners is a leading private equity firm that specializes in strategic investments in small and middle-market companies. Everlane uses its fully committed capital base and experience investing in small and middle market companies to accelerate value creation alongside management teams that have meaningful go-forward financial participation in their businesses.
For more information about our firm or this transaction, please contact:
Tom Newell
Managing Partner
tnewell@lakesidepartners.com
206.295.9746
Taylor Hanson
Partner
thanson@lakesidepartners.com
651.357.4633
Matt Holcomb
Head of Business Development
mholcomb@lakesidepartners.com
952.239.4297
Chris Haekenkamp
Analyst
chaekenkamp@lakesidepartners.com
612.401.6753